Zapheer therapies is a psychotherapy clinic that blends traditional therapy methods with holistic healing practices. They came to us to help them create a visual identity including a new logo, colour scheme, fonts and imagery that would reflect the services they and to resonate with their clients.
To begin the project, we conducted research to gain a deeper understanding of the clinic's target audience and the competitive landscape. To help with the creative direction for this project, we developed a moodboard of imagery that focused on creating a warm and calming atmosphere, as well as emphasizing the clinic's commitment to personalized care and holistic healing.
Strength
Trust
Tranquility
Hope
Clarity
The logo and colour palette crafted for Zapheer incorporates elements that convey a sense of peace, balance, and harmony, which are at the core of the clinic's philosophy. The color palette consists of soft, soothing tones that promote relaxation and tranquility, while the circular logo mark in the design create a sense of movement and positivity. The overall effect is one of calmness and serenity, which is exactly what clients expect when they come to a holistic therapy clinic. The logo is not only visually appealing but also conveys a message of healing and rejuvenation, which is what the clinic aims to provide to its clients.