The logo we designed for M3H embodies a bold and distinctive look, strategically incorporating the number three to evoke the image of a numerical measurement gracefully moving into view, symbolizing the accuracy and precision that underpins M3H as a company. The modern sans serif letterforms adds strength and solidity to the overall design, perfectly aligning with M3H's vision and values.
Careful consideration went into selecting colors that would make a powerful impact. Orange, the primary accent color, represents energy and innovation. Brown/gold symbolizes stability and reliability. Light grey, ensures a balanced and neutral color palette that enhances the brand's overall appeal. Together, these elements create a memorable brand image.
To ensure the effectiveness and consistency of the branding, we created mockups across various touchpoints, including business cards, mobile website design, and apparel. The mockups served as a visual representation of the brand identity in real-world scenarios. Through this testing process, we fine-tuned the branding elements, guaranteeing that M3H's brand system was recognizable, and consistent.