We partnered with Chelsea & Co to bring Dos Maderas premium rum to life on social media with a modern, style-conscious look. The goals: build brand awareness and consistency, create a unified premium aesthetic with a masculine edge, and position Dos Maderas as the go-to for moments worth savouring. Through bold visuals and storytelling that highlight the brand’s Caribbean–Spanish heritage, we built a social media strategy that feels both aspirational and approachable. From thumb-stopping organic posts to polished paid campaigns, every piece of content stayed true to the brand while capturing attention—and the results spoke for themselves.
Services Rendered
We created a social playbook that kept Dos Maderas looking bold and on brand, while still feeling fresh and masculine. The focus was on signature cocktails and the rum’s remarkable aging journey, first maturing in the tropics before being finished in the sherry bodegas of Jerez. To bring this heritage to life, we built a mix of striking photography, AI, and smart Photoshop work. The result was a visual language full of craft and character.
Storytelling was at the core of everything we made, spotlighting the diversity of the rum and the cocktails it inspires. Each piece of content was designed to spark curiosity and celebrate the experiences, flavors, and moments that make Dos Maderas unique. The result was imagery that feels authentic, exciting, and full of spirit.
Credits:
Project for D.O. Rueda in collaboration with Chelsea & Co.
The Green Room Design Studio was responsible for visual direction, social media design, animation.