We teamed up with Chelsea and Co to bring the premium world of Dos Maderas to life on social media with a modern and style conscious look. Our plan was simple: put the brand on the map while creating a unified premium aesthetic with a masculine edge.
Through bold imagery and storytelling that highlights the heritage of the brand, we created a look that stays true to the roots of the rum while capturing attention in a crowded digital space. From thumb stopping organic posts to polished paid campaigns, we focused on high end details and a sharp, consistent style. The result is a digital presence that feels as refined and layered as the liquid in the bottle.
We cooked up a social playbook for Dos Maderas that kept things bold and masculine but gave the brand a much needed splash of fresh energy. To tell the story of the rum’s journey starting in the heat of the tropics and finishing in the cozy sherry bodegas of Jerez, we decided to play with some digital magic.
Instead of sticking to basic photography, we gave our static images a heartbeat using animation and leaned into AI and Photoshop to build striking product shoots on demand. This hybrid approach allowed us to create high end visuals with total creative control, regardless of the location or the light. The result was a library of content that captured the depth of the rum while keeping the feed looking sharp and modern.
Storytelling was the main ingredient in every frame, moving beyond simple product shots to celebrate the craft of the makers and the intricate aging process that defines the spirit. By blending rich textures, lighting and shadows, we captured the Dos Maderas journey from the first stages of production to the poured glass. The result is a digital gallery that feels like a premium editorial, with every detail designed to spark curiosity. It is imagery with a soul, a story, and a healthy dose of digital spirit that invites the audience to slow down and truly savour the experience.
Client: Dos Maderas
Collaboration with: Chelsea & Co